For drivers in Watkinsville and across Oconee County, Hughes Subaru is a short trip up Highway 441 to 3010 Atlanta Highway in Athens. We're a family- and female-owned dealership that believes buying, financing, and servicing a vehicle should feel straightforward, so you'll get honest answers, helpful guidance, and no pressure from the moment you arrive.
Ready to get started? Call (706) 715-2303 to speak with our team, explore our new Subaru inventory and pre-owned vehicles, or check our latest new Subaru specials. Prefer to start from home? Our Shop From Home options let you begin the process online.

Whether you're running errands around downtown Watkinsville, hauling gear to a weekend game, or heading south toward Lake Oconee, there's a Subaru built for the way you drive. Families often gravitate to the three-row Ascent and the versatile Outback, while the Crosstrek Hybrid and Forester Hybrid give efficiency-minded drivers more miles between fill-ups. Explore the full lineup in our virtual showroom or browse our new Subaru inventory. Popular models near Watkinsville include:

Our pre-owned inventory gives Watkinsville shoppers a wide mix of dependable vehicles, from used Subaru models to used SUVs and trucks from other brands. Want added peace of mind? Our Certified Pre-Owned Subaru vehicles are backed by the Subaru Certified Pre-Owned program, and our Hughes Hand Picked used vehicles highlight some of the best values on the lot.

Our finance team works with Watkinsville drivers to find lease and loan options for new and pre-owned vehicles, and we take the time to explain every option so you can decide with confidence. Get a head start with our online finance application, estimate your payment with our payment calculator, and review current Subaru incentives before your visit.
Recent college graduates may qualify for our College Grad Program, and eligible service members can save with our Military Incentive Program. Trading in? Get your vehicle's value online first.

Watkinsville drivers trust our Subaru service center for factory-recommended maintenance, brake service, and repairs on Subaru vehicles and many other makes. Schedule service online, shop tires at our Subaru tire store, and check for open recalls with our recall lookup. You can also learn why Subaru service matters for your vehicle's long-term reliability.
Our parts department carries genuine Subaru parts and accessories designed specifically for your vehicle.
Watkinsville is a close-knit community, and we run our dealership the same way. As a family- and female-owned dealership led by Apryl Hughes, we're proud to give back to the communities we serve through the Subaru Love Promise and our local community involvement. Here's what Oconee County drivers can count on:
Yes. Our dealership at 3010 Atlanta Highway in Athens is a short drive up Highway 441 from Watkinsville. Check our hours and directions before you head out, or contact us to set up a time to visit.
The three-row Ascent seats up to eight, while the Outback and Forester offer roomy two-row interiors and generous cargo space. Compare them side by side with our Subaru model comparisons or browse our new Subaru inventory.
Yes. Our Certified Pre-Owned inventory includes Subaru vehicles that meet the standards of the Subaru Certified Pre-Owned program. We also carry a wide selection of used vehicles from other brands, including options priced under $20K.
Yes. Along with lease and loan options through our finance center, eligible buyers can save with our College Grad Program and Military Incentive Program. You can apply for financing online before your visit.
Yes. Schedule service online in just a few minutes, then check our service specials to save on your visit. Our parts department can also order genuine Subaru parts and accessories.