The 2018 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2018 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Hughes Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Athens Area Humane Society
Athens Land Trust
Athens Community Council on Aging

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Hughes Subaru

LLS Light the Night Athens!  –  Kacey D

LLS Light the Night Athens!

The Leukemia and Lymphoma Society is one of the world’s largest voluntary health agency dedicated to blood cancer. In serval different city around the country, LLS hosts an annual Light the Night walk to shine the light on the darkness of cancer. The LLS mission is to raise money to research a cure for blood cancer, celebrate survivors, and remember those who lost their battle. Hughes Subaru was a sponsor for the walk hosted here in Athens, Georgia. This year, about one million people joined the walk for Light the Night across one hundred and fifty locations. Participants are encouraged to fundraise for the cause before the walk begins. During the walk, survivors carry white lanterns to illuminate the darkness and show hope for current cancer patients. Participants also have the opportunity to honor those they have lost at the Remembrance Pavilion. Hughes Subaru was grateful to partner with LLS in another successful event that shines a light on leukemia and lymphoma. Thank you so much to everyone who participated in Athens Light The Night, and for bringing light to the darkness of cancer with The Leukemia & Lymphoma Society’s Georgia Chapter. Our gratitude goes out to the 500 participants and especially this year’s Corporate Walk Chair, Alison McCullick. Alison is the Director of Community Relations at the University of Georgia, and alongside the Executive Committee, Light the Night in Athens raised over $100,000 to date and continues to raise critical funds in the fight against cancer!

Subaru Loves Pets with AAHS!  –  Jed K

Subaru Loves Pets with AAHS!

"Hughes Subaru partnered with Athens Area Humane Society for another successful adoption event at the store. During the week leading up to the adoption event, the humane society had five Lil Subaru kitten toys hidden in local Athens businesses. With every found kitten, Hughes Subaru donated $50 to the humane society. At the adoption event where three adorable puppies found a new home. All adoption fees were covered and each new owner was given a new parent kit. The event was such a success thanks to the help of the UGA ROTC volunteers that helped us set up for the event and assisted throughout the event. Subaru Loves Pets month focuses on finding homes for homeless pets in the local community and the Athens Area Humane Society’s partnership made that possible. Hughes Subaru again definitely showed their commitment to "loving pets" and helped AAHS adopt pups, engage the community with on-site volunteers and also helped us to raise much-needed funds and awareness for our adoptable pets among other programs. As always it was a great community event and we felt the love! Can't wait til next year!"

Boo-Le-Bark on the Boulevard!  –  Lisa M

Boo-Le-Bark on the Boulevard!

To start off Subaru Loves Pets month, Hughes Subaru participated and sponsored the Boo-Le-Bark on the Boulevard Costume Dog Parade. This event raised $7500 for Athenspets, an all-volunteer 501(c)(3) organization that helps shelter pets find permanent homes and rescue replacements and works to prevent future pet overpopulation in the Athens area. Pets and their handlers showed off their costumes as they walked through the Boulevard neighborhood and provided an opportunity for the Athens community to come together over a shared love of dogs in costumes. Hughes Subaru had a tent full of free giveaways including a dog tag machine and helped judge the Costume Contest, as well as being a Howl at the Moon sponsor of the parade. This annual event allows for 150 participants to dress in their best Halloween costume and raise money for a great cause!

Hughes Subaru loves to Learn with Alps Road!  –  Cindy T

Hughes Subaru loves to Learn with Alps Road!

Subaru of America's book donation provided our students with books to reinforce what they are learning in science class. This year, Hughes Subaru donated 150 award-winning science books to us at Alps Road Elementary. All donated books have been awarded the AAAS/Subaru SB&F Prize for Excellence in Science Books and will be available in our school’s library for student check-out. The books are filled with pictures and diagrams that help foster students' comprehension, and also provide the opportunity for exposure to grade-level science concepts. You are doing a great service for our community. Thanks again Subaru Loves Learning!!!

Subaru Delivers Warmth and Hope to Cancer Patients  –  Audrey S

Subaru Delivers Warmth and Hope to Cancer Patients

Hughes Subaru in Athens, Georgia was incredibly grateful to team up for the first time with Subaru of America and The Leukemia & Lymphoma Society (LLS) to help bring hope and warmth to cancer patients. This was a very heartwarming experience for Hughes Subaru. Michael Evans, their General Manager, shared a few words about how important working in the community is to their company, he also shared that many of their team members have been affected by cancer in some way making this personally meaningful to them as well.Representatives from Hughes Subaru had the wonderful opportunity to meet two patients currently undergoing treatment, as well as three amazing cancer survivors. • Philip- who was diagnosed with Myeloma in 2011, connected with Tricia Hernandez, Patient Access Manager for LLS and told her during the delivery that he believes the support he received from LLS is one of the reasons he is alive today. • Althea- a Myeloma patient; Thomas- a blood cancer patient; and George- a CLL survivor were all thrilled to attend the delivery. • Hollis- shared that he recently learned he no longer had B cell lymphoma after completing a year of treatment. The University Cancer & Blood Center in Athens, Georgia enjoyed having the opportunity to participate in the Subaru Loves to Care program and spread joy to blood cancer patients and looks forward to participating again next year.

ACCA receives monthly donation from Hughes Subaru  –  Jessica C

ACCA receives monthly donation from Hughes Subaru

In May 2018, Athens Community Council on Aging's Meals on Wheels began receiving a monthly $1,000.00 donation from Hughes Subaru in Athens, GA. This donation allows ACCA's MOW program to serve 6 people who are currently on the waiting list to receive services and who would otherwise be unable to receive the support that ACCA's MOW can provide.

Hughes Subaru adopts 6 Meals on Wheels recipients!  –  Kelli M

Hughes Subaru adopts 6 Meals on Wheels recipients!

The Athens Community Council on Aging is proud to announce that our friends at Hughes Subaru have committed to a $12,000 donation to our Meals on Wheels program. This investment allows ACCA to serve six additional individuals daily who were currently among a list of 65 older adults waiting to receive meals. This donation is Hughes Subaru’s most recent addition to a long history of support of ACCA’s Meals on Wheels program and older adults in our local community. Hughes Subaru has also supported ACCA through our annual March for Meals 5K, TurkeyPalooza, and Be a Santa to a Senior program. Subaru of America has been a longtime supporter of Meals on Wheels programs across the nation. Last year, ACCA received a limited edition 2018 Subaru Outback as part of Subaru of America’s 50-year anniversary celebration. “We are so incredibly grateful for the support of our friends at Hughes Subaru. This gift represents their true commitment and care of our Athens community. Our Meals on Wheels program is stronger because of their partnership with us in our fight to end senior hunger. Six vulnerable, older adults who would otherwise go without will now receive a daily meal, companionship and wellness check because of their support!”, Eve Anthony, President/CEO ACCA. Because of funding, our local community continues to have a waiting list of older adults in need of Meals on Wheels services. Investments from partners like Hughes Subaru are vital in ACCA’s effort to keep up with the rapidly increasing needs of older adults in our community. Currently, ACCA’s program serves an average of 1250 meals to 180 individuals in Clarke and Barrow counties each week. “We’re proud to partner with ACCA, as a small local business, it’s essential for us to partner with organizations that are making a significant impact in our local community. We’ve witnessed the impact, but also the extreme need for funding at our Meals on Wheels chapter, and wanted to make a difference.”, Mike Evans, General Manager of Hughes Subaru.

Hughes Subaru 2018 Share the Love campaign  –  Jed K

Hughes Subaru 2018 Share the Love campaign

Hughes Subaru presented another sizeable donation of $13,443 to the Athens Area Humane Society! Hughes Subaru continued their hometown partnership with AAHS for the 2017 Subaru Share the Love program. AAHS has big plans for this year’s donation. They have recently started an animal transport service to no-kill shelter groups in Northeastern states who have a shortage of animals available for adoption. This has been a great success already for shelter groups all over Georgia to have some relief from the constant influx of kittens and puppies that Spring always brings. This has also revealed a need for a new transport van, also on the list of items to purchase. Last year’s donation enabled the Humane Society to perform over 1000 spay and neuter surgeries on unaltered animals, as well as provided 3 new indoor kennels, toys, food and supplies for shelter and foster animals. This year, the funds will continue to help fund the shelter’s Food Bowl Program, which offers free pet food for owners who may not otherwise be able to afford it. The donation will also help run the humane society’s Spay It Forward program, which provides free spay and neuter surgeries for pet owners who cannot afford the procedure. with a special focus on TNR (trap, neuter, release) of community cats. In 2017, the Athens Area Humane Society helped 1,500 animals get adopted with the funds, said Jed Kaylor, the shelter director.

Hughes Subaru volunteers with SORBA Trail Clean up  –  Seth Y

Hughes Subaru volunteers with SORBA Trail Clean up

SORBA-Athens is an Athens, GA based non-profit organization working to increase access to sustainable multiuse trails for all members of the local community. Trail Creek Park features the only purpose-built mountain biking trails in Athens-Clarke County and is maintained entirely by volunteer efforts. In April staff from Hughes Subaru worked with SORBA-Athens crew leaders to perform trail maintenance at Trail Creek Park. Volunteers cleared vegetation from the trail corridor, cleaned up trash, and improved drainage on the trails. These volunteer contributions are integral to the mission of SORBA-Athens and are recognized by the ACC Leisure Services Department as in kind contributions to our park amenities.

Sharing The MOW Subaru Love  –  Morgan O

Sharing The MOW Subaru Love

Our 2018 Subaru Outback donation is the gift that keeps on giving! The University of Georgia’s Campus Kitchen borrows this vehicle each weekend to recover food from the community that is then distributed within the greater Athens area to seniors and families in need. The extended trunk space of the 2018 Subaru Outback allows student volunteers to collect more than 100 extra pounds of food each week! This food is then distributed to clients of the Athens Community Council on Aging's Meals on Wheels and Center for Active Living programs. In addition to the individual daily MOW deliveries this food supplements clients that face food insecurity. Thanks Subaru and Campus Kitchen for helping us help our community!

Subaru Santa for a Senior!  –  Kelli M

Subaru Santa for a Senior!

In December 2017, the Athens Community Council on Aging held our 13th annual Be A Santa To A Senior fundraiser. This program allows community members to adopt older adults in need by selecting paper ornaments with wish lists from trees and wreaths located in partnering businesses throughout the community. Hughes Subaru participated again this year and not only helped us fulfil the wishes of the individuals on the wreath at their location – they also called to request additional ornaments that hadn’t been fulfilled to help us guarantee all of the wishes on our list were met.Thanks to their efforts and the efforts of our supportive community, over 900 older adults received Christmas presents! The presents were all wrapped at an event in which over 100 community members gathered to wrap and enjoy the holiday spirit.These volunteers also had the opportunity to hear about Subaru’s annual Share the Love campaign and how it benefits our Meals on Wheels program. Many of these presents were delivered in ACCA’s 2018 Subaru Outback which was received through Subaru’s 50 Cars for 50 Years initiative.The impact of this event is indescribable. The majority of older adults on this list live alone and for many, the only visitors they have are the volunteers who deliver their daily Meals on Wheels meal. To be able to help these individuals feel cared for by gifting Christmas presents promotes the mission of providing “more than just a meal”.

Turkeypalooza Food Drive  –  Morgan O

Turkeypalooza Food Drive

During November 2017, Athens Community Council on Aging partnered with the University of Georgia's Campus Kitchen for the 6th annual Turkeypalooza, a food drive that collects holiday groceries for adult families in the Athens, GA area. Campus Kitchen volunteers were able to use the Subaru to collect donated food items and help ACCA staff and volunteers bag and distribute to clients in the community. The food drive collected over 1800 canned foods. This was enough to proved 935 Thanksgiving meals to seniors and their families in the Athens-Clarke county area, serving 20 more families than last year. To kickoff Turkeypalooza, Athens Community Council on Aging invited staff from our local Hughes Subaru to announce to ou rcommunity the donated 2018 Subaru Outback and the beginning of the food drive.Hughes Subaru hosted one of the donation sites for Turkeypalooza which took place November 1-16, 2017. The event was a success and Subaru staff were able to experience a Meals on Wheels route in the "50 Cars" wrapped vehicle.

TurkeyPalooza Celebrates 6 Years of Success  –  Kelli M

TurkeyPalooza Celebrates 6 Years of Success

TurkeyPalooza was a huge success for the Athens Community Council on Aging again this year. The agency was fortunate to partner with UGA’s Campus Kitchen organization to provide almost 1,400 meals to seniors and their families in the area. This year, ACCA partnered with Hughes Subaru to incorporate a canned food drive to support the efforts to raise money and food items to achieve the goal of serving as many older adults in need as possible. “Stuff The Subaru” was a great way for our local Subaru retailer to help spread awareness and support the cause by collecting additional food. It was also wonderful to have our new Subaru onsite for the community to see and learn about our Subaru partnership. These types of partnerships make a massive impact on the Athens, GA community where one in five seniors faces food insecurity. ACCA is already looking forward to next year!

Hughes Subaru Loves to Care!  –  Charlotte A

Hughes Subaru Loves to Care!

With the help of Hughes Subaru customers during the #SubarulovestoCare campaign, the Palliative Care and Oncology departments at Piedmont Athens Regional Medical Center were the recipients of two new "Comfort Carts" for use by patients and their families during their hospitalization. The Palliative Care cart is stocked with items to help make the final moments of a life more peaceful and loving. Some of the items included are handmade blankets, soft tissues, electric candles, lotions, clay for hand molds, music, and information on grief. The oncology cart will help to entertain patients who are hospitalized for long stays and includes items like paint-by-numbers, an iPad with a Netflix subscription, notebooks, Sudoku, word finds, and additional resources available to them. Piedmont Athens Regional Medical Center thanks each of you who purchased your vehicle through Hughes Subaru of Athens and in turn gave back to our patients in such a meaningful way!

Subaru Shares the Love with Athenspets!  –  Lisa M

Subaru Shares the Love with Athenspets!

Wow--we never expected this many donations! Athenspets is the volunteer group for Athens-Clarke County Animal Control so the food, treats, toys, blankets, and other supplies Subaru and its employees and customers donated will all be enjoyed by our community's neediest cats and dogs. Honor (pictured) is one of the lucky pups who will be receiving extra love this holiday thanks to Subaru's generosity and support. So many thanks!

Cleveland Road Elementary Loves to Learn!  –  Cappy W

Cleveland Road Elementary Loves to Learn!

In August, Hughes Subaru worked with the American Association for the Advancement of Science (AAAS) to support the Subaru Loves Learning program in providing local students with award-winning science books. As a result, Lindsay Lucas, Joey Floyd and General Manager, D Wilcher, presented 120 outstanding science books to second and third graders at Cleveland Road Elementary School. The donated books are designed to support K-5 science, technology, engineering, and mathematics (STEM) education, while also helping to build reading and literacy skills. All donated books have been awarded the AAAS/Subaru SB&F Prize for Excellence in Science Books and will be available in the school’s library for student check-out. During the ceremony, Ms. Lucas’ presentation informed students of careers in the Subaru corporation and focused on the commitment to give back to the community. Students enjoyed viewing the Subaru commercials featuring the Barkley Family and asking questions about how Subaru cars are assembled, transported and sold at the Athens area dealership. The goal of the the Subaru Loves Learning Project is to give back to the community by engaging young learners in the world of science and inspire them to want to learn more. With over 120 new science books in their school library, students at Cleveland Road Elementary School were excited to have the opportunity to read new books, and teachers were very appreciative to benefit from this community partnership program.

Subaru and NWF Loves the Earth  –  Bexx M

Subaru and NWF Loves the Earth

The items pictured will help Mrs. Allen and her team create a sustainable habitat for her students to learn from, thank you!

Hughes Subaru loves the Earth at Coile Middle!  –  Bexx M

Hughes Subaru loves the Earth at Coile Middle!

At Coile Middle School, Family and Consumer Science (FCS) teacher Gini Allen and the FoodCorps Service Member from the Athens Land Trust are facilitating the design and build of a dynamic outdoor classroom space with an edible landscape and perennial gardens. Formerly an underused courtyard area, we are on our way (thanks to partnerships like this one with Hughes Subaru!) to transform the space to a vibrant and experimental, multipurpose learning and healing space. Created by students, faculty, and staff, the outdoor classroom will host students for hands-on FCS learning activities focused on developing skills including growing vegetables and herbs, cooking/grilling, garden planning, and understanding food justice concepts. Hughes Subaru helped expand our mission to include a beautiful pollinator garden, which is hardly just a small addition to the space, but actually a very crucial part! Their generous contribution of bird habitats, seeds, butterfly bushes and other pollinator attracting plants, and signage will allow us to demonstrate the importance of healthy, supported ecosystems and systems thinking. The outdoor classroom space is more than a typical classroom- where we learn how to Love the Earth (and care and provide for ourselves and each other). Thank you Hughes Subaru for investing in our efforts of loving our environment and our young people!

"Share the Love" with our AAHS pets!  –  Jed K

Hughes Subaru continues to support and surprise the Athens Area Humane Society. With the recent "Share the Love" campaign event’s generous donation, AAHS can continue on its mission to save and support the animals in our local community! Almost $24,000 was donated and will go a long way to help the animals in the Athens and surrounding counties. The generous donation has already been put to great use and has helped AAHS to purchase multiple new traps to aid with spay and neuter of feral cats, food for our “Puppy Bowl” program which feeds pets in low income homes, materials and supplies to continue humane education programs that service the community and it's pets. This donation still continues to amaze our staff and we cannot be thankful enough, and we know the furry friends in our community thank them also!

Subaru Digs in for Healthy Communities  –  Krisztian V

Subaru Digs in for Healthy Communities

Athens Land Trust (ALT) is a non-profit organization committed to neighborhood revitalization by developing a sustainable local food system in some of Athens’ most food insecure communities and building unity and wellness at the community level. ALT’s Williams Farm is an urban oasis where we work with community members and volunteers to grow produce, flowers, and herbs for our weekly markets and donations to local food banks and soup kitchens. Hughes Subaru in Athens, GA showed their Love for the Earth by digging in and helping expand the farm this April. The Subaru team enriched the soil with organic compost, built raised beds to maximize plant health, and prepared drip irrigation systems for water in summer’s heat. As a result of Hughes Subaru’s local leadership in sustainability, everyone in our community will have access to safe, nutritious, and local food options. Together, Subaru and Athens Land Trust are getting our hands dirty for healthy soil, healthy plants, and healthy communities.

March for Meals with ACCA!  –  Kelli M

March for Meals with ACCA!

Working with Hughes Subaru for the Athens Community Council on Aging’s March for Meals campaign throughout March was a huge asset to our agency! Thanks to the engaged and compassionate staff, we were able to promote and raise funds for our vital Meals on Wheels program which serves 2,275 meals weekly to older adults in the Athens area. Hughes Subaru found many creative opportunities to support us during our campaign. A local brewery supported us by donating 100% of their sales each Wednesday throughout the month of March to our cause. Hughes Subaru staff showed up in full force to show their support! Their staff also volunteered to assist with meal deliveries which was a great help as all of our daily meal routes rely heavily on volunteers to maintain the level of assistance we offer. ACCA wrapped up the month with a March for Meals 5K with a Subaru bringing up the back of the race! Last but certainly not least, Hughes Subaru coordinated a test drive event in which they donated $25 to ACCA for every test drive that was performed! There were 19 test drives which equated to $475 raised to go towards Meals on Wheels. That is enough money to provide roughly 70 meals for older adults in our program! We are so thankful for our ongoing partnership with Hughes Subaru and their staff! In a county where 1 in 5 seniors face food insecurity, partnerships like this truly make a difference in the day-to-day lives of so many!

Santa for a Senior  –  Kelly M

Santa for a Senior

The Athens Community Council on Aging, a non-profit organization, aims to maintain and enrich the lives of older persons in 12 counties of Northeast Georgia. ACCA’s programs enable older persons to live independently and provide services related to health and wellness, meals and caregiver support as well as opportunities for employment and volunteerism. This past holiday season, Hughes Subaru joined others in the community to participate in ACCA’s Be A Santa To A Senior. Santa to a Senior identifies seniors in our community who may not receive gifts during the holiday season. Local businesses and retailers display trees and wreaths with “wish list” ornaments from these seniors. Community members and other groups purchase presents from the senior’s wish lists. Hughes Subaru provided a Merry Christmas for over 25 seniors in need and helped wrap the gifts as part of the annual Holiday Wrapping Party! ACCA is grateful for our ongoing partnership! Together, we are improving the lives of seniors! Thanks to Hughes Subaru for supporting those in need!

Hughes Subaru LOVES pets!  –  Jed K

Hughes Subaru LOVES pets!

The Athens Area Humane Society is a donor supported no-kill 501(c)3 organization dedicated to lowering area euthanasia rates through rescue, spay/neuter, adoption, humane education and pet retention programs. Hughes Subaru and AAHS have joined forces in this belief and the belief that every homeless pet deserves a loving home. Together, Hughes Subaru and AAHS promote adoption, Spay & Neuter and Humane Education in our community through funds raised during the Share the Love event. During the Subaru loves Pets event, the dealership donated food, toys, bedding and cleaning supplies for our shelter. As a result of our adoption events in 2016 alone, 25 homeless pets have found their 'furever' homes! While supporting their local humane society, Hughes Subaru goes above and beyond for pets in the Athens GA community, and this partnership has only begun. We at AAHS love the Hughes Subaru family for all they have done for us and the animals, we can only imagine the possibilities and adoptions to come!

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