The 2018 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2018 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Hughes Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Athens Area Humane Society
Athens Land Trust
Athens Community Council on Aging

Subaru Love Promise Heart

Love Promise Stories from Hughes Subaru

Hughes Subaru volunteers with SORBA Trail Clean up  –  Seth Y

Hughes Subaru volunteers with SORBA Trail Clean up

SORBA-Athens is an Athens, GA based non-profit organization working to increase access to sustainable multiuse trails for all members of the local community. Trail Creek Park features the only purpose-built mountain biking trails in Athens-Clarke County and is maintained entirely by volunteer efforts. In April staff from Hughes Subaru worked with SORBA-Athens crew leaders to perform trail maintenance at Trail Creek Park. Volunteers cleared vegetation from the trail corridor, cleaned up trash, and improved drainage on the trails. These volunteer contributions are integral to the mission of SORBA-Athens and are recognized by the ACC Leisure Services Department as in kind contributions to our park amenities.

Sharing The MOW Subaru Love  –  Morgan O

Sharing The MOW Subaru Love

Our 2018 Subaru Outback donation is the gift that keeps on giving! The University of Georgia’s Campus Kitchen borrows this vehicle each weekend to recover food from the community that is then distributed within the greater Athens area to seniors and families in need. The extended trunk space of the 2018 Subaru Outback allows student volunteers to collect more than 100 extra pounds of food each week! This food is then distributed to clients of the Athens Community Council on Aging's Meals on Wheels and Center for Active Living programs. In addition to the individual daily MOW deliveries this food supplements clients that face food insecurity. Thanks Subaru and Campus Kitchen for helping us help our community!

Subaru Santa for a Senior!  –  Kelli M

Subaru Santa for a Senior!

In December 2017, the Athens Community Council on Aging held our 13th annual Be A Santa To A Senior fundraiser. This program allows community members to adopt older adults in need by selecting paper ornaments with wish lists from trees and wreaths located in partnering businesses throughout the community. Hughes Subaru participated again this year and not only helped us fulfil the wishes of the individuals on the wreath at their location – they also called to request additional ornaments that hadn’t been fulfilled to help us guarantee all of the wishes on our list were met.Thanks to their efforts and the efforts of our supportive community, over 900 older adults received Christmas presents! The presents were all wrapped at an event in which over 100 community members gathered to wrap and enjoy the holiday spirit.These volunteers also had the opportunity to hear about Subaru’s annual Share the Love campaign and how it benefits our Meals on Wheels program. Many of these presents were delivered in ACCA’s 2018 Subaru Outback which was received through Subaru’s 50 Cars for 50 Years initiative.The impact of this event is indescribable. The majority of older adults on this list live alone and for many, the only visitors they have are the volunteers who deliver their daily Meals on Wheels meal. To be able to help these individuals feel cared for by gifting Christmas presents promotes the mission of providing “more than just a meal”.

Turkeypalooza Food Drive  –  Morgan O

Turkeypalooza Food Drive

During November 2017, Athens Community Council on Aging partnered with the University of Georgia's Campus Kitchen for the 6th annual Turkeypalooza, a food drive that collects holiday groceries for adult families in the Athens, GA area. Campus Kitchen volunteers were able to use the Subaru to collect donated food items and help ACCA staff and volunteers bag and distribute to clients in the community. The food drive collected over 1800 canned foods. This was enough to proved 935 Thanksgiving meals to seniors and their families in the Athens-Clarke county area, serving 20 more families than last year. To kickoff Turkeypalooza, Athens Community Council on Aging invited staff from our local Hughes Subaru to announce to ou rcommunity the donated 2018 Subaru Outback and the beginning of the food drive.Hughes Subaru hosted one of the donation sites for Turkeypalooza which took place November 1-16, 2017. The event was a success and Subaru staff were able to experience a Meals on Wheels route in the "50 Cars" wrapped vehicle.

TurkeyPalooza Celebrates 6 Years of Success  –  Kelli M

TurkeyPalooza Celebrates 6 Years of Success

TurkeyPalooza was a huge success for the Athens Community Council on Aging again this year. The agency was fortunate to partner with UGA’s Campus Kitchen organization to provide almost 1,400 meals to seniors and their families in the area. This year, ACCA partnered with Hughes Subaru to incorporate a canned food drive to support the efforts to raise money and food items to achieve the goal of serving as many older adults in need as possible. “Stuff The Subaru” was a great way for our local Subaru retailer to help spread awareness and support the cause by collecting additional food. It was also wonderful to have our new Subaru onsite for the community to see and learn about our Subaru partnership. These types of partnerships make a massive impact on the Athens, GA community where one in five seniors faces food insecurity. ACCA is already looking forward to next year!

Hughes Subaru Loves to Care!  –  Charlotte A

Hughes Subaru Loves to Care!

With the help of Hughes Subaru customers during the #SubarulovestoCare campaign, the Palliative Care and Oncology departments at Piedmont Athens Regional Medical Center were the recipients of two new "Comfort Carts" for use by patients and their families during their hospitalization. The Palliative Care cart is stocked with items to help make the final moments of a life more peaceful and loving. Some of the items included are handmade blankets, soft tissues, electric candles, lotions, clay for hand molds, music, and information on grief. The oncology cart will help to entertain patients who are hospitalized for long stays and includes items like paint-by-numbers, an iPad with a Netflix subscription, notebooks, Sudoku, word finds, and additional resources available to them. Piedmont Athens Regional Medical Center thanks each of you who purchased your vehicle through Hughes Subaru of Athens and in turn gave back to our patients in such a meaningful way!

Subaru Shares the Love with Athenspets!  –  Lisa M

Subaru Shares the Love with Athenspets!

Wow--we never expected this many donations! Athenspets is the volunteer group for Athens-Clarke County Animal Control so the food, treats, toys, blankets, and other supplies Subaru and its employees and customers donated will all be enjoyed by our community's neediest cats and dogs. Honor (pictured) is one of the lucky pups who will be receiving extra love this holiday thanks to Subaru's generosity and support. So many thanks!

Cleveland Road Elementary Loves to Learn!  –  Cappy W

Cleveland Road Elementary Loves to Learn!

In August, Hughes Subaru worked with the American Association for the Advancement of Science (AAAS) to support the Subaru Loves Learning program in providing local students with award-winning science books. As a result, Lindsay Lucas, Joey Floyd and General Manager, D Wilcher, presented 120 outstanding science books to second and third graders at Cleveland Road Elementary School. The donated books are designed to support K-5 science, technology, engineering, and mathematics (STEM) education, while also helping to build reading and literacy skills. All donated books have been awarded the AAAS/Subaru SB&F Prize for Excellence in Science Books and will be available in the school’s library for student check-out. During the ceremony, Ms. Lucas’ presentation informed students of careers in the Subaru corporation and focused on the commitment to give back to the community. Students enjoyed viewing the Subaru commercials featuring the Barkley Family and asking questions about how Subaru cars are assembled, transported and sold at the Athens area dealership. The goal of the the Subaru Loves Learning Project is to give back to the community by engaging young learners in the world of science and inspire them to want to learn more. With over 120 new science books in their school library, students at Cleveland Road Elementary School were excited to have the opportunity to read new books, and teachers were very appreciative to benefit from this community partnership program.

Subaru and NWF Loves the Earth  –  Bexx M

Subaru and NWF Loves the Earth

The items pictured will help Mrs. Allen and her team create a sustainable habitat for her students to learn from, thank you!

Hughes Subaru loves the Earth at Coile Middle!  –  Bexx M

Hughes Subaru loves the Earth at Coile Middle!

At Coile Middle School, Family and Consumer Science (FCS) teacher Gini Allen and the FoodCorps Service Member from the Athens Land Trust are facilitating the design and build of a dynamic outdoor classroom space with an edible landscape and perennial gardens. Formerly an underused courtyard area, we are on our way (thanks to partnerships like this one with Hughes Subaru!) to transform the space to a vibrant and experimental, multipurpose learning and healing space. Created by students, faculty, and staff, the outdoor classroom will host students for hands-on FCS learning activities focused on developing skills including growing vegetables and herbs, cooking/grilling, garden planning, and understanding food justice concepts. Hughes Subaru helped expand our mission to include a beautiful pollinator garden, which is hardly just a small addition to the space, but actually a very crucial part! Their generous contribution of bird habitats, seeds, butterfly bushes and other pollinator attracting plants, and signage will allow us to demonstrate the importance of healthy, supported ecosystems and systems thinking. The outdoor classroom space is more than a typical classroom- where we learn how to Love the Earth (and care and provide for ourselves and each other). Thank you Hughes Subaru for investing in our efforts of loving our environment and our young people!

"Share the Love" with our AAHS pets!  –  Jed K

Hughes Subaru continues to support and surprise the Athens Area Humane Society. With the recent "Share the Love" campaign event’s generous donation, AAHS can continue on its mission to save and support the animals in our local community! Almost $24,000 was donated and will go a long way to help the animals in the Athens and surrounding counties. The generous donation has already been put to great use and has helped AAHS to purchase multiple new traps to aid with spay and neuter of feral cats, food for our “Puppy Bowl” program which feeds pets in low income homes, materials and supplies to continue humane education programs that service the community and it's pets. This donation still continues to amaze our staff and we cannot be thankful enough, and we know the furry friends in our community thank them also!

Subaru Digs in for Healthy Communities  –  Krisztian V

Subaru Digs in for Healthy Communities

Athens Land Trust (ALT) is a non-profit organization committed to neighborhood revitalization by developing a sustainable local food system in some of Athens’ most food insecure communities and building unity and wellness at the community level. ALT’s Williams Farm is an urban oasis where we work with community members and volunteers to grow produce, flowers, and herbs for our weekly markets and donations to local food banks and soup kitchens. Hughes Subaru in Athens, GA showed their Love for the Earth by digging in and helping expand the farm this April. The Subaru team enriched the soil with organic compost, built raised beds to maximize plant health, and prepared drip irrigation systems for water in summer’s heat. As a result of Hughes Subaru’s local leadership in sustainability, everyone in our community will have access to safe, nutritious, and local food options. Together, Subaru and Athens Land Trust are getting our hands dirty for healthy soil, healthy plants, and healthy communities.

March for Meals with ACCA!  –  Kelli M

March for Meals with ACCA!

Working with Hughes Subaru for the Athens Community Council on Aging’s March for Meals campaign throughout March was a huge asset to our agency! Thanks to the engaged and compassionate staff, we were able to promote and raise funds for our vital Meals on Wheels program which serves 2,275 meals weekly to older adults in the Athens area. Hughes Subaru found many creative opportunities to support us during our campaign. A local brewery supported us by donating 100% of their sales each Wednesday throughout the month of March to our cause. Hughes Subaru staff showed up in full force to show their support! Their staff also volunteered to assist with meal deliveries which was a great help as all of our daily meal routes rely heavily on volunteers to maintain the level of assistance we offer. ACCA wrapped up the month with a March for Meals 5K with a Subaru bringing up the back of the race! Last but certainly not least, Hughes Subaru coordinated a test drive event in which they donated $25 to ACCA for every test drive that was performed! There were 19 test drives which equated to $475 raised to go towards Meals on Wheels. That is enough money to provide roughly 70 meals for older adults in our program! We are so thankful for our ongoing partnership with Hughes Subaru and their staff! In a county where 1 in 5 seniors face food insecurity, partnerships like this truly make a difference in the day-to-day lives of so many!

Santa for a Senior  –  Kelly M

Santa for a Senior

The Athens Community Council on Aging, a non-profit organization, aims to maintain and enrich the lives of older persons in 12 counties of Northeast Georgia. ACCA’s programs enable older persons to live independently and provide services related to health and wellness, meals and caregiver support as well as opportunities for employment and volunteerism. This past holiday season, Hughes Subaru joined others in the community to participate in ACCA’s Be A Santa To A Senior. Santa to a Senior identifies seniors in our community who may not receive gifts during the holiday season. Local businesses and retailers display trees and wreaths with “wish list” ornaments from these seniors. Community members and other groups purchase presents from the senior’s wish lists. Hughes Subaru provided a Merry Christmas for over 25 seniors in need and helped wrap the gifts as part of the annual Holiday Wrapping Party! ACCA is grateful for our ongoing partnership! Together, we are improving the lives of seniors! Thanks to Hughes Subaru for supporting those in need!

Hughes Subaru LOVES pets!  –  Jed K

Hughes Subaru LOVES pets!

The Athens Area Humane Society is a donor supported no-kill 501(c)3 organization dedicated to lowering area euthanasia rates through rescue, spay/neuter, adoption, humane education and pet retention programs. Hughes Subaru and AAHS have joined forces in this belief and the belief that every homeless pet deserves a loving home. Together, Hughes Subaru and AAHS promote adoption, Spay & Neuter and Humane Education in our community through funds raised during the Share the Love event. During the Subaru loves Pets event, the dealership donated food, toys, bedding and cleaning supplies for our shelter. As a result of our adoption events in 2016 alone, 25 homeless pets have found their 'furever' homes! While supporting their local humane society, Hughes Subaru goes above and beyond for pets in the Athens GA community, and this partnership has only begun. We at AAHS love the Hughes Subaru family for all they have done for us and the animals, we can only imagine the possibilities and adoptions to come!

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