As if there weren't enough reasons to love Subaru, J.D. Power ranks it with the highest customer satisfaction among mass market brands.1 This honor highlights both Subaru of America, Inc. and nationwide retailers' unwavering dedication to quality, reliability, and putting drivers first. Learn more about what this achievement entails, then stop by Hughes Subaru to experience satisfaction for yourself with a test drive, financing expertise, or scheduled maintenance.
J.D. Power surveys real drivers from both franchised dealers and aftermarket service facilities across multiple touchpoints, from visits to staff interactions and everyday driving enjoyment.
For Subaru, J.D. Power conducted a mass-market brand survey with more than 55,000 owners and lessees of one- to three-year-old vehicles and determined that Subaru and its dealerships earned the #1 spot for customer satisfaction1 – excelling in every category, including service initiation, advisor communication, maintenance and repair facility quality, vehicle pickup, and overall satisfaction.
This J.D. Power customer service recognition confirms what many owners already know: The Subaru experience extends far beyond the daily commute. It's about support you can trust, assistance that feels personal, and an ongoing brand-wide commitment to make every driver a priority. Earning the top spot means Subaru isn't just meeting expectations – it's exceeding them.
For you, this industry accolade means more than dependable vehicles with award-winning safety technology and legendary engineering; it represents a pledge to deliver a buying and ownership journey built around integrity, transparency, and care.
It all goes back to the Subaru mission, which Hughes Subaru takes very seriously, to put H.E.A.R.T. – honesty, empathy, appreciation, respect, and trust – into every interaction, guided by the Subaru Love Promise.
Whether you're exploring new Subaru inventory for a Crosstrek or coming in for a routine oil change, we want to show you what sets Subaru apart – a standard of communication and satisfaction that goes the extra mile.
Founded in 1968 and growing over the years with offices in North America, Europe, and Asia Pacific, J.D. Power is a world-renowned authority in automotive data and analytics, providing trusted insights that shape the industry. By combining vast amounts of proprietary information with advanced analytics and AI-driven tools, J.D. Power delivers a deep understanding of shopper interactions. Their expertise helps businesses – especially in the automotive industry – improve service, strengthen relationships, and make smarter, customer-focused decisions.
Find out firsthand why Subaru has earned the #1 ranking for customer satisfaction1 – because it's not just about cars; it's about the people who drive them. At Hughes Subaru, we treat every visitor like part of our family and work to uphold the standard set by the Subaru brand.
Explore our newest Subaru models, let the road speak to you during your test drive, and find the one that not only fits your life but also becomes part of your story. With our exciting Subaru deals, exceptional guest care, and a team dedicated to prioritizing you, we promise a great purchase and an ownership experience worth celebrating.
1Reference to this third-party claim is solely for informational purposes and not to be relied upon. For details regarding this rating, visit https://www.jdpower.com/business/press-releases/2025-us-customer-service-index-csi-study.
